Swedish Plant Stem Cells
We love science and we love incorporating it into our skincare. Not only are plant stem cells powerhouse ingredients for the skin, they are a w...
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Valentine's Day Sale
Buy any 2 items, get 25% off!
"During breast cancer treatment, RUA was a source of comfort. My skin felt restored and never looked better."
— Verified RUA customer (identity protected)
Featured in
produced in Norway w/
C02-neutral energy
our hero product
Superior Hydration From Nature
Anti-Plastic. Refills ONLY.
We’re fully circular.
The Scandinavian Way.
Reuse & Recycle.
Reduce plastic waste w/
Infinitely recyclable bottles & caps,
Reusable pump tops.
"RUA restores and nourishes skin health."
Aina - MD, Holistic practitioner
the creator
Kristina Dunn
RUA founder and formulator Kristina Dunn—
A natural skincare expert cultivating expertise in her field for 15 years. An American-Norwegian, a former fashion designer, full-time DJ, and award-winning formulator, she's a pioneer in natural skincare. Her credentials include diplomas in Organic Skincare Formulation, Organic Cosmetic Science, Anti-Aging Skincare, and Beauty Brand Management. In addition, she is an IPHM-accredited instructor in facial yoga and massage.
"A minimal routine that meets every need."
Beauty Editor - ELLE, Norway
Pure, Nordic Nature
Key Ingredients
Alpine Willowherb
Alpine Willowherb, a beautiful perennial found in alpine climates. It is a powerful antioxidant that soothes the skin. Alpine Willowherb INCI: Ep...
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It's an exciting time at RUA.
Be part of the journey!
Follow → HERE
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