We’re fully circular.
Anti-Plastic. Refills ONLY.
The Scandinavian Way.
Reuse & Recycle.
Reduce plastic waste w/
Infinitely recyclable bottles and caps,
Reusable pump tops.


how does it work
Step by step
First time use:
Step 1: Remove & recycle screw top
Step 2: Cut tube - for Soothe & Hydrate
Step 3: Place pump onto bottle
Repeated use:
Step 1: Purchase refill
Step 2: Remove screw top
Step 3: Recycle screw top & used bottle
Step 4: Sterilise pump w/ alcohol
Step 5: Place pump onto bottle

Love it so much ❤️
I have redness prone and sensitive skin. I don’t like to experiment with cosmetics. But RUA made just miracle. My face became much cleaner and brighter. My skin felt so light, soft and fresh Thank you❤️

Perfekt!
Fantastisk! Jeg kjøpte alle produktene og ga resten av prøvene til min mor. Jeg vil ha alle hud- og hårproduktene mine fra RUA. Kommer det? ☺️
RUA | Nordic Beauty
Hei Maja, dette er koselig å høre! Tusen takk! Ja, nye produkter kommer. Gleder meg til å dele med deg og mora di. ❤️

Good bye Rosacea
I have rosacea and extremely sensitiv, dry skin. I bought Rua discovery set to try chemical free skin care. My skin started to clear immediately, bit by bit every day. I'm on my third week now and I only have slight pink hue around my nose and almost no break outs. When I do have a reaction to food or heat, my skin settles much faster. My skin also feels less dry. I'm very happy with my Rua products!