RUA Hydrate Elixir bottle with reusable white pump on a gray surface
Hand holding a RUA Hydrate Elixir against a gray background
Two RUA Hydrate Elixir bottles on a gray surface with a neutral background
RUA Hydrate Elixir bottle with recyclable aluminium cap.
RUA Hydrate Elixir bottle with white reusable pump top.
RUA Hydrate Elixir bottle with reusable white pump on a gray surface Hand holding a RUA Hydrate Elixir against a gray background Two RUA Hydrate Elixir bottles on a gray surface with a neutral background RUA Hydrate Elixir bottle with recyclable aluminium cap. RUA Hydrate Elixir bottle with white reusable pump top.

Hydrate Elixir

790.00 NOK

First order? Don't forget to buy a Pump Top!

Your skin's daily dose of deep hydration.

This lightweight gel is packed with nutrients and hydration to:

– Boost collagen
– Smooth skin texture
– Calm irritation
– Reduce blackheads
– Strengthen barrier
– Leave skin visibly refreshed and glowing

Formulated with distilled Norwegian Sea Water—a microplastic-free by-product of sea salt harvesting—and ultra-hydrating, mushroom-based hyaluronic acid that retains up to 500x its weight in water, super hydrating Swedish plant stem cells of Aloe Vera, Alpine willowherb to tighten pores, and Apple extract for a mild exfoliation, Hydrate is a must in your daily skincare routine!

Completely fragrance-free, Hydrate Elixir is naturally scented—a soft, clean, and calming scent—a gentle reminder of where the wild Norwegian forest meets the sea.

Moisturize. Plump. Protect.
Hydrate Elixir — your skin can't live without it.

*Natural colourant may appear different per batch. Store away from UV.

BUY Hydrate Elixir:

Use for all skin types. Suitable for sensitive skin.

Swedish plant-stem cells / Aloe Vera: Potent plant actives that promote skin regeneration, boost hydration, and calm irritation and redness. Rich in vitamins A, C, and E for antioxidant protection while supporting collagen production.

Snow Mushroom: Plant-based hyaluronic that binds moisture 500x its weight in water, giving DEEP hydration. Creates a natural flexible film on the skin to protect the barrier and prevent trans-epidermal water loss (TEWL).

Alpine Willowherb: Fights blemishes by reducing excess oil, minimising blackheads, and tightening pores.

Aloe Vera Juice: Balances skin pH, hydrates, contains vitamins A, C, E, and B12, amino acids, and repairs damaged or sun-exposed skin. 

Apple Alpha-hydroxy Acids: Gives a mild exfoliation, removing dead skin cells. 

Distilled Norwegian Sea Water: A microplastic-free and sustainable water source, a by-product of sea salt harvesting.

Rosemary Flower Water: Soothes, calms, reduces redness, blemishes, and stimulates circulation. Fights free radicals to help slow signs of ageing.

Place 2 pumps into the palm.
Massage into face, neck, and décolletage.
Apply day and night.

Use as an under eye gel - gently tap 1 drop under / around eye area w/ ring finger.

For best results -
Combine w/ 2 pumps Soothe Softening Serum and finish w/ Mist Norwegian Sea Silk.

Aqua (Distilled Norwegian Sea Water), *Rosmarinus officinalis (Rosemary) water, *Aloe barbadensis leaf juice, Propanediol (plant-based), Tremella fuciformis (Snow Mushroom) extract, Glycerin, Gluconolactone, Benzyl alcohol, Sodium benzoate, Xanthan gum, *Aloe vera (Swedish Aloe Plant Stem Cell) callus extract, Epilobium fleischeri (Alpine Willowherb) flower/leaf/stem extract, Pyrus malus (Apple) fruit extract, Sclerotium gum, Potassium sorbate, Lecithin, Pullulan, Citric acid, Pantothenic acid, Dehydroacetic acid, Silica, Calcium gluconate, *organic

Vegan friendly
NOT TESTED ON ANIMALS

Made in Norway.
Produced in our C02-neutral lab
Energy sources: geothermal heating and hydropower

Packaging:
Aluminium screw top - infinitely recycled
Glass bottle - infinitely recycled
Pump top - reusable

90% of ingredients and packaging are sourced from Europe. All shipping materials are 100% recyclable / biodegradable.

We’re fully circular.

Anti-Plastic. Refills ONLY.

The Scandinavian Way.
Reuse & Recycle.

Reduce plastic waste w/
Infinitely recyclable bottles and caps,
Reusable pump tops.

Diagram showing RUA Beauty refillable bottle system with reuse and recycling steps.
Step-by-step guide on how to use a refill bottle with illustrations and text instructions.

how does it work

Step by step

First time use:
Step 1: Remove & recycle screw top
Step 2: Cut tube - for Soothe & Hydrate
Step 3: Place pump onto bottle

Repeated use:
Step 1: Purchase refill
Step 2: Remove screw top
Step 3: Recycle screw top & used bottle
Step 4: Sterilise pump w/ alcohol
Step 5: Place pump onto bottle

Customer Reviews

Based on 18 reviews
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R
Ragnhild

Hydrate + Soothe has been my only skin care for years. Thanks Kristina for making it so simple, delicious and sustainable!

Reviewer avatar
Giada

I’ve been using Hydrate together with Soothe since RUA first launched, and I absolutely love this combo. The texture is light but deeply hydrating, it sinks right in and leaves my skin fresh, plump, and calm. It layers beautifully under makeup and SPF too, which makes it perfect for everyday use.
Like all RUA products, it feels pure and intentional, simple yet incredibly effective. My skin just feels happy with it, all year round.

e
eunice bietz
SIMPLICITY

In my 84 years of life, I’ve used numerous product lines and yours is the most simple with the most results.

e
eunice bietz
Grateful to be Michal’s Mother

Have been using your Lucious Products
for probably a year & @ 84 being told I look like my contemporary’s 18 years🤭
younger 🤭

D
Denisse P
4 seasons skin savior

I have tried all the water-based serums you can imagine, this one nailed it! No need no find for any other hydration serum anymore. Kristina formulates without no other. you can feel the energy of Mother Earth in the products. Love that this serum can be also used around the eyes.

Thank you Denisse for your kind words!

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