We’re fully circular.
Anti-Plastic. Refills ONLY.
The Scandinavian Way.
Reuse & Recycle.
Reduce plastic waste w/
Infinitely recyclable bottles and caps,
Reusable pump tops.


how does it work
Step by step
First time use:
Step 1: Remove & recycle screw top
Step 2: Cut tube - for Soothe & Hydrate
Step 3: Place pump onto bottle
Repeated use:
Step 1: Purchase refill
Step 2: Remove screw top
Step 3: Recycle screw top & used bottle
Step 4: Sterilise pump w/ alcohol
Step 5: Place pump onto bottle

SIMPLICITY
In my 84 years of life, I’ve used numerous product lines and yours is the most simple with the most results.

4 seasons skin savior
I have tried all the water-based serums you can imagine, this one nailed it! No need no find for any other hydration serum anymore. Kristina formulates without no other. you can feel the energy of Mother Earth in the products. Love that this serum can be also used around the eyes.
RUA | Nordic Beauty
Thank you Denisse for your kind words!

My skin is so fresh and shiny as never before!
I adore Rua care set ❤️. My sensitive acne prone skin became very clean and revitalized. I also have a feeling of lightness and freshness.
RUA | Nordic Beauty
Thank you Yulia, your kinds words are appreciated!