conscious beauty
Fresh For Your Skin
from norway w/ love
Pure & Effective
Formulated for all skin types.
Suitable for sensitive, sensitised, mature,
and blemish prone skin.
The Ritual
Close your eyes,
Breathe in,
Say to yourself,
“Soft as the sky,
Strong as the sea,
Worthy and wild—
I am me.”
Kristina's story
Creating RUA
At 28, life took an unexpected turn. A pre-menopause diagnosis meant I would not become a mother.
Searching for answers, I discovered research that changed everything – my cosmetics contained ingredients and plastics that were disrupting my hormones. This awareness became the seed for RUA. (10 years from seed to launch)
As I formulated, my skin taught me everything. My hormonal issues combined with environmental stressors revealed sensitized, reactive, red skin. The gentle/natural/effective skincare I was searching for simply didn't exist. So I created it– minimal, high-performing, plant-based, result-driven products.
Anti-aging? HA! I believe in something deeper – strengthening skin from within for outer radiance. Age is knowledge, knowledge is power. I say, "Stop following beauty trends. Radiate woman, RADIATE."
My RUA routine is truly Scandinavian – functional, timeless, high-quality, and with nature at the heart of all. A routine created for being exactly who you are, naturally. No makeup needed.
top recommendations
Kristina's Super Hydration Trio
