Soothe Softening Serum

670.00 NOK

First order? Don't forget to buy a Pump Top!

The secret to nourished, calm, and silk-like skin!

This gentle, lightweight, fast absorbing oil serum is naturally enriched to:

– Bio-retinol
– Natural Vitamin C
– Soothe dryness and irritation

– Strengthen the skin barrier
– Reduce signs of ageing
– Improve skin elasticity and firmness

Formulated with nutrient-rich Norwegian Sea Kelp, Swedish Oat, and Arctic Blackcurrant—pure Nordic botanicals known for their soothing and protective properties.

Naturally scented with essential oils that calm irritation, Soothe Softening Serum carries a subtle herbal aroma—a soft, grounding fragrance that evokes the feeling of walking barefoot on a mossy Norwegian forest floor.

Calm. Renew. Glow.
Soothe Softening Serum — your skin’s gentle shield for everyday radiance.

*Natural colourant may appear different per batch.

BUY Soothe Softening Serum:

Use for all skin types.
Suitable for sensitive skin.

Swedish Oat Oil: Soothes irritation, redness, and calms the skin with antioxidants. Rich in natural ceramides to strengthen the barrier. Deeply moisturising and prevents trans-epidermal water loss (TEWL).

Norwegian Sea Kelp: Supports collagen production —firming the skin. Rich in minerals that protect against environmental stressors. Detoxifies the skin, drawing out impurities and balancing oil production. Revitalises dull or tired skin. 

Arctic Blackcurrant: Protects against premature ageing as a natural source of Vitamin C. Rich in omega- 3, and 9, supporting the skin barrier function. Natural brightening effect. Repairs and renews skin. Reduces inflammation.

Camellia: The secret of the Geisha for silk-like skin and a youthful glow. Part of the green tea family, this anti-aging goddess is high in antioxidants to fight free radicals while repairing the skin's barrier, delivering deep hydration, and calming inflammation—all without clogging pores.

Rose hip: Nature’s botox (bio-retinol) - rich in Vitamin A & C. Supports collagen production. Fades dark spots, including hyperpigmentation and acne scars. Strengthens skin barrier with omega-3, 6, and 9.  

Elderberry: Promotes skin repair and renewal, reduces breakouts, and supports collagen production.

Milk Thistle: Helps retain moisture, soothes irritation, and prevents environmental stress.

Blueberry: Leaves skin soft, smooth, and radiant.

Rock Rose Essential Oil: Gentle enough for sensitive skin. Anti-inflammatory properties calm irritated skin.

Blue Tansy Essential Oil: Promotes skin healing.

Place 2 pumps into the palm. Massage into the face, neck, and décolletage.

Apply day and night. Apply as needed.
*Avoid during pregnancy

For best results, combine w/ 2 pumps Hydrate Elixir and finish w/ Mist Norwegian Sea Silk.

Avena sativa (Swedish Oat), kernel oil  *Camellia oleifera seed oil, *Sambucus nigra (Elderberry) oil, *Rosa canina (Rose hip) seed oil, *Silybum marianum (Milk Thistle) seed oil, Squalane, *Simmondsia chinensis (Jojoba) seed oil, *Prunus armeniaca (Apricot) kernel oil, Limnanthes alba (Meadowfoam) seed oil, Aronia (Chokeberry) melanocarpa seed oil, Vaccinium myrtillus (Blueberry) seed oil, *Tanacetum annuum (Blue Tansy) flower oil, Tocopherol (Vit. E), *Cistus ladaniferus (Rock Rose) resin, Ribes nigrum (Arctic Blackcurrant) seed oil, Helianthus annuus (Sunflower) seed oil, *Rosmarinus officinalis (Rosemary) leaf extract, *Salvia sclarea (Clary Sage) oil, Hyssopus officinalis leaf oil, **Laminaria digitata (Norwegian Sea Kelp) extract, Limonene, Geraniol, Citronellol, Eugenol, Linalool  *certified organic**wild harvested

Vegan friendly
NOT TESTED ON ANIMALS

*Avoid during pregnancy

Made in Norway
Produced in our C02-neutral lab
Energy sources: geothermal heating and hydropower

Packaging:
Aluminium screw top - infinitely recycled
Glass bottle - infinitely recycled
Pump top - reusable

90% of ingredients and packaging are sourced from Europe. All shipping materials are 100% recyclable / biodegradable.

We’re fully circular.

Anti-Plastic. Refills ONLY.

The Scandinavian Way.
Reuse & Recycle.


Reduce plastic waste w/
Infinitely recyclable bottles and caps,
Reusable pump tops.

Diagram showing RUA Beauty refillable bottle system with reuse and recycling steps.
Step-by-step guide on how to use a refill bottle with illustrations and text instructions.

how does it work

Step by step

First time use:
Step 1:
Remove & recycle screw top
Step 2: Cut tube - for Soothe & Hydrate
Step 3: Place pump onto bottle

Repeated use:
Step 1:
Purchase refill
Step 2:
Remove screw top
Step 3: Recycle screw top & used bottle
Step 4: Sterilise pump w/ alcohol
Step 5: Place pump onto bottle

You may also like