Soothe Softening Serum

Award winning - Editor's Choice - Beauty Shortlist
Made in Norway
Vitamin rich
Natural squalene
Fatty acids
Soothes dryness, irritation, & redness

In pure Scandinavian form, this serum is designed in perfect simplicity to renew, protect, and hydrate. A blend of nutrient-rich oils and�gentle Nordic plant actives, leaving the skin feeling petal-soft.�

Norwegian Sea Kelp
Swedish Oat
Arctic Blackcurrant

Scent: an herbal infusion transporting you to where you can feel the mossy forest floor beneath your feet.

For superior hydration, combine with�Hydrate Elixir.

Use for all skin types. Suitable for sensitive skin.
Vegan friendly.

**Avoid during pregnancy


Combine�2-4 drops�of Soothe Softening Serum w/ 1 drop Hydrate Elixir. Rub�together�in a circular motion. Gently apply to face, neck, and�d�colletage area.

Creates a beautiful 'cocoon' that�keeps the�skin ultra-hydrated and glowing.

Use for day or night. Apply as needed.�


Bottle :glass
Dropper top :�PET plastic w/ glass pipette
Label & box :�FSC & ECF certified�paper w/ plant-based laminate

Over 90% of ingredients and packaging are sourced from Europe

All shipping material is 100%�recyclable / biodegradable


Avena sativa (Swedish Oat), kernel oil *Camellia oleifera seed oil, *Sambucus nigra (Elderberry) oil, *Rosa canina (Rose hip) seed oil, *Silybum marianum (Milk Thistle) seed oil, Squalane, *Simmondsia chinensis (Jojoba) seed oil, *Prunus armeniaca (Apricot) kernel oil, Limnanthes alba (Meadowfoam) seed oil, Aronia (Chokeberry) melanocarpa seed oil, Vaccinium myrtillus (Blueberry) seed oil, *Tanacetum annuum (Blue Tansy) flower oil, Tocopherol (Vit. E), *Cistus ladaniferus (Rock Rose) resin, Ribes nigrum (Arctic Blackcurrant) seed oil, Helianthus annuus (Sunflower) seed oil, *Rosmarinus officinalis (Rosemary) leaf extract, *Salvia sclarea (Clary Sage) oil, Hyssopus officinalis leaf oil, **Laminaria digitata (Norwegian Sea Kelp) extract, ***Limonene, ***Geraniol, ***Citronellol, ***Eugenol, ***Linalool�

*organic **wild harvested ***naturally occurring from essential oils

Prices will be converted into�€�EURO�at checkout

Customer Reviews
5.0 Based on 6 Reviews
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23 June 2021
Norway Norway
Love Rua!

Rua is by far the best skincare I have ever used! It feels so refreshing and smells divine! I love the spa feeling using it every day! I have had compliments that my skin looks amazing and people are wondering what I am using! Thankyou! x

23 June 2021
Anette M.
Norway Norway
A treat for the skin

This 100% oil serum feels amazing. If you haven't yet discovered oils in skincare, this is such a good buy as it gives you all the benefits without feeling too greasy. I love everything about this product - the ingredients, the scent, the texture - but most of all how grateful my skin feels from using it.

10 February 2021
Merete N.
Norway Norway
I'm literally glowing ✨

I am literally GLOWING! It feels so good to have on my skin and it smells AMAZING! Like laying down in the nordic moss forest with a small stream of water next to me.. This is also the best product I have ever tried for my skin! Drop the lotions and just go for this. We really don't need anything more!

24 February 2021
RUA | Nordic Beauty

OH WOW, what a review! These words are the reasons I LOVE making skincare for natural beauties like yourself. My heart is singing and I'm smiling from ear to ear right now. It is a delight hearing you love with my "little beauties" as much as I do! Thank you for taking the time to write these kind words, it's appreciated! -Kristina