Hydrate Elixir
BEST Hydrating Serum' against a gray background
RUA Hydrate Elixir bottle with recyclable aluminium cap.
RUA Hydrate Elixir bottle with white reusable pump top.
RUA Hydrate Elixir bottle with reusable white pump on a gray surface
Hand holding a RUA Hydrate Elixir against a gray background
Hydrate Elixir BEST Hydrating Serum' against a gray background RUA Hydrate Elixir bottle with recyclable aluminium cap. RUA Hydrate Elixir bottle with white reusable pump top. RUA Hydrate Elixir bottle with reusable white pump on a gray surface Hand holding a RUA Hydrate Elixir against a gray background

Hydrate Elixir

795.00 NOK

Best Hydrating Serum - Beauty Shortlist Awards

First order? Don't forget to buy a Pump Top!

Your skin's daily dose of deep hydration.

This lightweight gel is packed with nutrients and hydration to:

 – Support skin's natural collagen
– Smooth skin texture
– Calm irritation
– Minimise the appearance of pores
– Strengthen the skin barrier
– Leave skin visibly refreshed and glowing

Formulated with distilled Norwegian Sea Water—a microplastic-free by-product of sea salt harvesting—and ultra-hydrating, mushroom-based hyaluronic acid that retains up to 500x its weight in water, super hydrating Swedish plant stem cells of Aloe Vera, Alpine willowherb to minimise pores and balance sebum, and Apple extract for gentle skin renewal. Hydrate is a must in your daily skincare routine!

Completely fragrance-free, Hydrate Elixir is naturally scented—a soft, clean, and calming scent—a gentle reminder of where the wild Norwegian forest meets the sea.

Moisturize. Plump. Protect.
Hydrate Elixir — your skin can't live without it.

*Natural colourant may appear different per batch. Store away from UV.

BUY Hydrate Elixir:

Use for all skin types. Suitable for sensitive skin.

Swedish plant-stem cells / Aloe Vera: Potent plant actives that promote skin renewal, boost hydration, and calm irritation and redness. Rich in vitamins A, C, and E for antioxidant protection while supporting skin's natural collagen.

Snow Mushroom: Plant-based hyaluronic acid that binds moisture up to 500x its weight in water, giving deep hydration. Creates a natural flexible film on the skin to protect the barrier and prevent trans-epidermal water loss (TEWL).

Alpine Willowherb: Helps balance sebum, minimises the appearance of pores, and supports a clearer, more refined complexion.

Aloe Vera Juice: Balances skin pH, deeply hydrates, and is rich in vitamins A, C, and E and amino acids. Helps soothe and comfort sun-exposed or environmentally stressed skin.

Apple Alpha-hydroxy Acids: Provides gentle skin renewal, removing dead skin cells for a smoother, more radiant complexion. 

Distilled Norwegian Sea Water: A microplastic-free and sustainable water source, a by-product of sea salt harvesting.

Rosemary Flower Water: Soothes, calms, and helps reduce the appearance of redness. Rich in antioxidants that help slow visible signs of ageing.

Place 2 pumps into the palm.
Massage into face, neck, and décolletage.
Apply day and night.

Use as an under eye gel - gently tap 1 drop under / around eye area w/ ring finger.

For best results -
Combine w/ 2 pumps Soothe Softening Serum and finish w/ Mist Norwegian Sea Silk.

Aqua (Distilled Norwegian Sea Water), *Rosmarinus officinalis (Rosemary) water, *Aloe barbadensis leaf juice, Propanediol (plant-based), Tremella fuciformis (Snow Mushroom) extract, Glycerin, Gluconolactone, Benzyl alcohol, Sodium benzoate, Xanthan gum, *Aloe vera (Swedish Aloe Plant Stem Cell) callus extract, Epilobium fleischeri (Alpine Willowherb) flower/leaf/stem extract, Pyrus malus (Apple) fruit extract, Sclerotium gum, Potassium sorbate, Lecithin, Pullulan, Citric acid, Pantothenic acid, Dehydroacetic acid, Silica, Calcium gluconate, *organic

Vegan friendly
NOT TESTED ON ANIMALS

Sustainability Awards:
BEST CIRCULAR BEAUTY BRAND
BEST RECYCLABLE BEAUTY BRAND
BEST REFILLABLE BEAUTY BRAND

Made in Norway.
Produced in our C02-neutral lab
Energy sources: geothermal heating and hydropower

Packaging:
Aluminium screw top - infinitely recycled
Glass bottle - infinitely recycled
Pump top - reusable

90% of ingredients and packaging are sourced from Europe. All shipping materials are 100% recyclable / biodegradable.

We’re fully circular.

Anti-Plastic. Refills ONLY.

The Scandinavian Way.
Reuse & Recycle.

Reduce plastic waste w/
Infinitely recyclable bottles and caps,
Reusable pump tops.

Diagram showing RUA Beauty refillable bottle system with reuse and recycling steps.
Step-by-step guide on how to use a refill bottle with illustrations and text instructions.

how does it work

Step by step

First time use:
Step 1: Remove & recycle screw top
Step 2: Cut tube - for Soothe & Hydrate
Step 3: Place pump onto bottle

Repeated use:
Step 1: Purchase refill
Step 2: Remove screw top
Step 3: Recycle screw top & used bottle
Step 4: Sterilise pump w/ alcohol
Step 5: Place pump onto bottle

You may also like