We’re fully circular.
Anti-Plastic. Refills ONLY.
The Scandinavian Way. Reuse & Recycle.
RUA reduces plastic waste w/ infinitely recyclable bottles, caps, and reusable pump tops.


how does it work
Step by step
First time use:Step 1:Remove aluminium screw top
Step 2:Recycle screw top
Step 3: (only for Soothe & Hydrate)Cut tube
Step 4:Place pump onto bottle
Repeated use:Step 1:Remove aluminium screw top
Step 2:Recycle screw top & used bottle
Step 3:Steralise pump w/ alcohol
Step 4:Place pump onto bottle