At 28, life took an unexpected turn. A pre-menopause diagnosis meant I would not become a mother.

Searching for answers, I discovered research that changed everything – my cosmetics contained ingredients and plastics that were disrupting my hormones. This awareness became the seed for RUA. (10 years from seed to launch)

As I formulated, my skin taught me everything. My hormonal issues combined with environmental stressors revealed sensitized, reactive, red skin. The gentle/natural/effective skincare I was searching for simply didn't exist. So I created it– minimal, high-performing, plant-based, result-driven products.

Anti-aging? HA! I believe in something deeper – strengthening skin from within for outer radiance. Age is knowledge, knowledge is power. I say, "Stop following beauty trends. Radiate woman, RADIATE."

My RUA routine is truly Scandinavian – functional, timeless, high-quality, and with nature at the heart of all. A routine created for being exactly who you are, naturally. No makeup needed.