Swedish Plant Stem Cells
We love science and we love incorporating it into our skincare. Not only are plant stem cells powerhouse ingredients for the skin, they are a w...
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Mist Norwegian Sea Silk
made in Norway
Minimal & Effective
Mist Norwegian Sea Silk
429,00 kr
Hydrate Elixir
789,00 kr
Refine Sculpting Eye Wand
189,00 kr
Discovery Set
239,00 kr
Not often do I feel it is enough with a minimal routine, but the RUA routine really meets every need.
Beauty Editor - ELLE, Norway
Featured in
new arrival
Advanced Hydration Mist
Committed and caring for the future
"These products both balance and nourish the skin."
Aina - MD, Holistic practitioner
Pure, Nordic Nature
Key Ingredients
Alpine Willowherb
Alpine Willowherb, a beautiful perennial found in alpine climates, meaning above the tree line. It is a powerful antioxidant that soothes the skin....
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"After using Hydrate & Soothe for several years, my skin was already so soft that I thought is couldn't get any better, but it did! One spray and it immediately felt like silk, as promised!"
Sara H. - Finnish Holistic Skincare Therapist
#ruabeauty
