Soothe Softening Serum

667 kr
Award winning - Editor's Choice - Beauty Shortlist
Made in Norway
Vitamin rich
Natural squalene
Fatty acids
Soothes dryness, irritation, & redness

In pure Scandinavian form, this serum is designed in perfect simplicity to renew, protect, and hydrate. A blend of nutrient-rich oils and gentle Nordic plant actives, leaving the skin feeling petal-soft. 

Norwegian Sea Kelp
Swedish Oat
Arctic Blackcurrant

Scent: an herbal infusion transporting you to where you can feel the mossy forest floor beneath your feet.

For superior hydration, combine with Hydrate Elixir.

Use for all skin types. Suitable for sensitive skin.
Vegan friendly.

**Avoid during pregnancy


Combine 2-4 drops of Soothe Softening Serum w/ 1 drop Hydrate Elixir. Rub together in a circular motion. Gently apply to face, neck, and décolletage area.

Creates a beautiful 'cocoon' that keeps the skin ultra-hydrated and glowing.

Use for day or night. Apply as needed. 


Bottle : glass
Dropper top :  PET plastic w/ glass pipette
Label & box : FSC & ECF certified paper w/ plant-based laminate

Over 90% of ingredients and packaging are sourced from Europe

All shipping material is 100% recyclable / biodegradable


Avena sativa (Swedish Oat), kernel oil *Camellia oleifera seed oil, *Sambucus nigra (Elderberry) oil, *Rosa canina (Rose hip) seed oil, *Silybum marianum (Milk Thistle) seed oil, Squalane, *Simmondsia chinensis (Jojoba) seed oil, *Prunus armeniaca (Apricot) kernel oil, Limnanthes alba (Meadowfoam) seed oil, Aronia (Chokeberry) melanocarpa seed oil, Vaccinium myrtillus (Blueberry) seed oil, *Tanacetum annuum (Blue Tansy) flower oil, Tocopherol (Vit. E), *Cistus ladaniferus (Rock Rose) resin, Ribes nigrum (Arctic Blackcurrant) seed oil, Helianthus annuus (Sunflower) seed oil, *Rosmarinus officinalis (Rosemary) leaf extract, *Salvia sclarea (Clary Sage) oil, Hyssopus officinalis leaf oil, **Laminaria digitata (Norwegian Sea Kelp) extract, ***Limonene, ***Geraniol, ***Citronellol, ***Eugenol, ***Linalool 

*organic **wild harvested ***naturally occurring from essential oils

Customer Reviews
5.0 Based on 6 Reviews
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23 June 2021
Norway Norway
Love Rua!

Rua is by far the best skincare I have ever used! It feels so refreshing and smells divine! I love the spa feeling using it every day! I have had compliments that my skin looks amazing and people are wondering what I am using! Thankyou! x

23 June 2021
Anette M.
Norway Norway
A treat for the skin

This 100% oil serum feels amazing. If you haven't yet discovered oils in skincare, this is such a good buy as it gives you all the benefits without feeling too greasy. I love everything about this product - the ingredients, the scent, the texture - but most of all how grateful my skin feels from using it.

10 February 2021
Merete N.
Norway Norway
I'm literally glowing ✨

I am literally GLOWING! It feels so good to have on my skin and it smells AMAZING! Like laying down in the nordic moss forest with a small stream of water next to me.. This is also the best product I have ever tried for my skin! Drop the lotions and just go for this. We really don't need anything more!

24 February 2021
RUA | Nordic Beauty

OH WOW, what a review! These words are the reasons I LOVE making skincare for natural beauties like yourself. My heart is singing and I'm smiling from ear to ear right now. It is a delight hearing you love with my "little beauties" as much as I do! Thank you for taking the time to write these kind words, it's appreciated! -Kristina