{"title":"Minis","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNaturally Norwegian, in mini sizes.\u003c\/strong\u003e \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eMade for gifting, travel and discovery.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"hydrate-elixir-mini","title":"Mini - Hydrate Elixir","description":"\u003cp\u003e\u003cstrong\u003eThe RUA minis are here!\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThe perfect holiday gift. Beautifully wrapped w\/ a bow.\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003e5ml trial size, ideal for first-time use or travel.\u003cbr\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eHydrate Elixir - Mini\u003cstrong\u003e\u003cbr\u003eYour skin's daily dose of deep hydration.\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThis lightweight moisturising gel to:\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003e– Support skin's natural collagen\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e– Smooth skin texture\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e– Calm irritation\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e– Minimise the appearance of pores\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e– Strengthen the skin barrier\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e– Leave skin visibly refreshed and glowing\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eFormulated with distilled \u003cstrong\u003eNorwegian Sea Water\u003c\/strong\u003e—a microplastic-free by-product of sea salt harvesting—and ultra-hydrating, \u003cstrong\u003emushroom-based hyaluronic acid\u003c\/strong\u003e that retains up to 500x its weight in water, super hydrating \u003cstrong\u003eSwedish plant stem cells of Aloe Vera\u003c\/strong\u003e, \u003cstrong\u003eAlpine willowherb\u003c\/strong\u003e to \u003cmeta charset=\"utf-8\"\u003eminimise pores and balance sebum, and\u003cstrong\u003e Apple extract \u003c\/strong\u003efor gentle skin renewal. Hydrate is a must in your daily skincare routine!\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eCompletely fragrance-free, Hydrate Elixir is naturally scented w\/ floral waters—a soft, clean, and calming scent—a gentle reminder of where the wild Norwegian forest meets the sea.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMoisturize. Plump. Protect.\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003eHydrate Elixir — your skin can't live without it.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e*Natural colourant may appear different per batch. Store away from UV.\u003cbr\u003e\u003c\/em\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eLove it? Discover the full-size Hydrate Elixir → \u003ca href=\"https:\/\/05ujtfd7onhgzjj2-24393547881.shopifypreview.com\/products\/hydrate-elixir?selling_plan=2152562793\u0026amp;variant=42296897634409\" title=\"HERE\" rel=\"noopener\" target=\"_blank\"\u003ehere.\u003c\/a\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"RUA","offers":[{"title":"Default Title","offer_id":67871656247401,"sku":null,"price":125.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0243\/9354\/7881\/files\/Hydrate.jpg?v=1793130022"},{"product_id":"soothe-softening-serum-mini","title":"Mini - Soothe Softening Serum","description":"\u003cp\u003e\u003cstrong\u003eThe RUA minis are here!\u003cbr\u003e\u003cbr\u003eThe perfect holiday gift. Beautifully wrapped w\/ a bow.\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e5ml trial size, ideal for first-time use or travel.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eSoothe Softening Serum - Mini\u003cbr\u003e\u003cstrong\u003eThe secret to nourished, calm, and silk-like skin!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis gentle, lightweight, fast-absorbing oil serum is naturally enriched with:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e– Bio-retinol\u003cbr\u003e– Natural brightening actives\u003cbr\u003e– Soothe dryness and irritation\u003cbr\u003e– Strengthen the skin barrier\u003cbr\u003e– Reduce signs of ageing\u003cbr\u003e– Improve skin elasticity and firmness\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFormulated with nutrient-rich \u003cstrong\u003eNorwegian Sea Kelp, Swedish Oat, and Arctic Blackcurrant\u003c\/strong\u003e—pure Nordic botanicals known for their soothing and protective properties.\u003c\/p\u003e\n\u003cp\u003eNaturally scented with essential oils that calm irritation, Soothe Softening Serum carries a subtle herbal aroma—a soft, grounding fragrance that evokes the feeling of walking barefoot on a mossy Norwegian forest floor.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCalm. Renew. Glow.\u003c\/strong\u003e\u003cbr\u003eSoothe Softening Serum — your skin's gentle shield for everyday radiance.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Natural colourant may appear different per batch.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLove it? Discover the full-size Soothe Softening Serum → \u003ca href=\"https:\/\/ruabeauty.com\/products\/soothe-serum?selling_plan=2152562793\u0026amp;variant=42322372788329\" title=\"HERE\" rel=\"noopener\" target=\"_blank\"\u003ehere.\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"RUA","offers":[{"title":"Default Title","offer_id":67877750833257,"sku":null,"price":125.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0243\/9354\/7881\/files\/Soothe.jpg?v=1793130022"},{"product_id":"remove-multi-use-cleanser-mini","title":"Mini - Remove Multi Use Cleanser","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eThe RUA minis are here!\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003eThe perfect holiday gift. Beautifully wrapped w\/ a bow.\u003cbr\u003e\u003c\/b\u003e\u003ci\u003e5ml trial size, ideal for first-time use or travel.\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003eRemove Multi-Use Cleanser - Mini\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003cstrong\u003eYour skin and hair's gentle daily reset.\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003eThis multi-tasking oil-to-milk cleanser transforms on contact, delivering:\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e– Deep cleansing without stripping\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e– Minimised appearance of pores\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e– Effortless makeup removal\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e– Stronger, nourished hair follicles\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e– Moisturised scalp\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e– Silk-like, hydrated hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eFormulated with antioxidant-rich \u003cstrong\u003eArctic Cranberries from Finland\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e, superfood \u003c\/span\u003e\u003cstrong\u003eAmla (Gooseberry)\u003c\/strong\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cstrong\u003eCamellia\u003c\/strong\u003e\u003cspan\u003e—the anti-aging queen of the Geisha—plus nourishing \u003cstrong\u003eCastor oil, Grapeseed, and Rosemary\u003c\/strong\u003e for deep cleansing that supports the skin's natural microbiome.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eSoftly scented with rosemary and rock rose essential oils, Remove Multi-Use Cleanser offers a calming aromatherapy ritual after a long day — gently soothing both skin and spirit.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCleanse. Nourish. Glow.\u003cbr\u003e\u003c\/strong\u003e \u003c\/span\u003eRemove Multi-Use Cleanser — one product, endless possibilities.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e*Natural colourant may appear different per batch and will fade in UV.\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003eLove it? Discover the full-size Remove Multi-Use Cleanser → \u003ca href=\"https:\/\/ruabeauty.com\/products\/remove?pr_prod_strat=jac\u0026amp;pr_rec_id=4657da4f8\u0026amp;pr_rec_pid=6954577231977\u0026amp;pr_ref_pid=3534181892201\u0026amp;pr_seq=uniform\u0026amp;selling_plan=2152562793\u0026amp;variant=42322381733993\" title=\"HERE\"\u003e\u003cspan class=\"s1\"\u003ehere.\u003c\/span\u003e\u003c\/a\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"RUA","offers":[{"title":"Default Title","offer_id":67877792809065,"sku":null,"price":125.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0243\/9354\/7881\/files\/Remove.jpg?v=1793130022"},{"product_id":"mist-norwegian-sea-silk-mini","title":"Mini - Mist Norwegian Sea Silk","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eThe RUA minis are here!\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003eThe perfect holiday gift. Beautifully wrapped w\/ a bow.\u003cbr\u003e\u003c\/b\u003e\u003ci\u003e5ml trial size, ideal for first-time use or travel.\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003eMist Norwegian Sea Silk - Mini\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003cstrong\u003eDiscover Deep Hydration For Skin \u0026amp; Hair\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eExperience the ultimate moisture infusion with our Mist Norwegian Sea Silk— this isn't just another facial \u0026amp; hair mist; it's a daily dose of Nordic wellness powered by advanced mineral science, sustainability, and botanical therapy.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e– Deep, lasting hydration\u003cbr\u003e\u003cstrong\u003e– Plumped, supple skin\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e– Calmed redness and irritation\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e– Firmer, more resilient skin\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e– Stronger, healthier-looking hair\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e– Silk-like touch w\/ natural shine\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eFormulated with distilled \u003cstrong\u003eNorwegian Sea Water\u003c\/strong\u003e—a microplastic-free by-product of sea salt harvesting—and \u003cstrong\u003eethical silk proteins\u003c\/strong\u003e plus \u003cstrong\u003etremella mushroom \u003c\/strong\u003eto lock in moisture, \u003cmeta charset=\"utf-8\"\u003edelivering superior hydration while protecting against environmental damage and free radicals.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eCompletely fragrance-free, Mist Norwegian Sea Silk is naturally scented with herbal waters — a pure, mineral essence — a refreshing reminder of the pristine Norwegian fjords where ancient waters meet timeless beauty.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRefresh. Repair. Rejuvenate.\u003c\/strong\u003e\u003cbr\u003eMist Norwegian Sea Silk — Soften skin \u0026amp; hair with the power of Norwegian nature.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e*Natural colourant may appear different per batch and may fade in UV.\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003eLove it? Discover the full-size Mist Norwegian Sea Silk → \u003ca href=\"https:\/\/ruabeauty.com\/products\/mist-norwegian-sea-silk?pr_prod_strat=jac\u0026amp;pr_rec_id=e5c12a37b\u0026amp;pr_rec_pid=7414436200553\u0026amp;pr_ref_pid=6954577231977\u0026amp;pr_seq=uniform\u0026amp;selling_plan=2152562793\u0026amp;variant=42322377867369\" title=\"Here\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan class=\"s1\"\u003ehere.\u003c\/span\u003e\u003c\/a\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"RUA, Nordic Beauty","offers":[{"title":"Default Title","offer_id":67877856837737,"sku":null,"price":125.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0243\/9354\/7881\/files\/Mist.jpg?v=1793130022"},{"product_id":"mini-form-vital-multi-oil","title":"Mini - Form Vital Body Oil","description":"\u003cdiv class=\"mb-2 whitespace-pre-line last:mb-0\"\u003e\n\u003cdiv title=\"Page 1\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eThe RUA minis are here!\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003eThe perfect holiday gift. Beautifully wrapped w\/ a bow.\u003cbr\u003e\u003c\/b\u003e\u003ci\u003e5ml trial size, ideal for first-time use or travel.\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003eForm Vital Body Oil - Mini\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eYour daily source for vital skin nourishment.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan\u003eForm Vital Multi-Oil is a lightweight, fast-absorbing, yet all-day functioning oil for body, hair, and bath. Rooted in Nordic nature and formulated with advanced botanical science, this multi-purpose oil delivers a silky touch and visible results.\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e- Deeply hydrates, firms, and revitalizes skin\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Strengthens the skin barrier and improves elasticity\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Protects against environmental stressors and premature aging\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Soothes sensitivity and calms irritation\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Adds shine and softness to hair\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFormulated with wild French lavender, vitamin–rich \u003cstrong\u003esea buckthorn\u003c\/strong\u003e and \u003cstrong\u003eamla\u003c\/strong\u003e, soothing \u003cstrong\u003eoat\u003c\/strong\u003e and \u003cstrong\u003ecalendula\u003c\/strong\u003e, and mineral-rich \u003cstrong\u003eNorwegian sea kelp. \u003c\/strong\u003eThese actives work together to boost skin's vitality, restore radiance to dull skin, and encourage natural recovery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eScent: a sensory experience of wild lavender blended with fragonia essential oil, inspired by long Norwegian midsummer nights. Think summer, bottled.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eNourish. Strengthen. Glow.\u003c\/strong\u003e\u003cbr\u003eForm Vital Oil\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003e— \u003c\/span\u003e Radiance for skin and hair, naturally.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e*Natural colourant may appear different per batch and may fade in UV.\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003eLove it? Discover the full-size Form Vital Body Oil→ \u003ca href=\"https:\/\/ruabeauty.com\/products\/form-vital-oil?pr_prod_strat=jac\u0026amp;pr_rec_id=badb89ddf\u0026amp;pr_rec_pid=7721957916777\u0026amp;pr_ref_pid=7414436200553\u0026amp;pr_seq=uniform\u0026amp;selling_plan=2152562793\u0026amp;variant=42965088403561\" target=\"_blank\" title=\"Here\" rel=\"noopener\"\u003e\u003cspan class=\"s1\"\u003ehere.\u003c\/span\u003e\u003c\/a\u003e\u003cem\u003e\u003c\/em\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"RUA, Nordic Beauty","offers":[{"title":"Default Title","offer_id":67877941379177,"sku":null,"price":125.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0243\/9354\/7881\/files\/Form.jpg?v=1793130022"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0243\/9354\/7881\/collections\/Fjord.Landscape.jpg?v=1793219214","url":"https:\/\/ruabeauty.com\/collections\/minis.oembed","provider":"RUA, Nordic Beauty","version":"1.0","type":"link"}