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produced in Norway w/

C02-neutral energy

Anti-Plastic. Refills ONLY.

We’re fully circular.

The Scandinavian Way.
Reuse & Recycle.

Reduce plastic waste w/
Infinitely recyclable bottles & caps,
Reusable pump tops. 

Discover circular beauty

Perfect Balance

Deep Nourishing Face Oil

RUA Soothe Softening Serum bottle with white reusable pump on a gray surface

Soothe Softening Serum

19 reviews
670.00 NOK
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the creator

Kristina Dunn

RUA founder and formulator Kristina Dunn—
A natural skincare expert cultivating expertise in her field for 15 years. An American-Norwegian, a former fashion designer, full-time DJ, and award-winning formulator, she's a pioneer in natural skincare. Her credentials include diplomas in Organic Skincare Formulation, Organic Cosmetic Science, Anti-Aging Skincare, and Beauty Brand Management. In addition, she is an IPHM-accredited instructor in facial yoga and massage.

Read more here
Kristina Dunn founder of RUA Beauty, wearing a black turtleneck against a plain background

"Skincare products that nourish the skin."
Aina  - MD, Holistic practitioner

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Pure, Nordic Nature

Key Ingredients

Glass beakers with plants inside

Swedish Plant Stem Cells

We love science and we love incorporating it into our skincare. Not only are plant stem cells powerhouse ingredients for the skin, they are a w...

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Closeup.Alpine.Willowherb.Flower

Alpine Willowherb

Alpine Willowherb, a beautiful perennial found in alpine climates. It is a powerful antioxidant that soothes the skin.  Alpine Willowherb INCI: Ep...

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Blackcurrant.Berries.With.Frost

Arctic Blackcurrant

Arctic Blackcurrant, more powerhouse antioxidants! In Norwegian these berries are called, Solbær (sun berries). The sun created life, and more reas...

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